How did 4 “Rookies” build a $6,000,000 real estate company? We specialize.
This may seem simple. But being specialized has exponentially grown our company. It is one the main reasons we have been able to grow to over $6,000,000 in just over a year and a half. It is a huge reason why our team is efficient, effective, and fun to be around (you know it’s true). We all know our role. We know our priorities. And we execute at a high level, improving with each experience within our role.
It hasn’t always been like that, though. In the beginning, when it was just Alex and me, there was no specialization. I don’t know if we ever even heard of the word “specialization” at that time.
One day he would door knock, then one day I would.
Oh we have an homeowner appointment today?
“Who wants to go?”
Oh an agent meeting?
“I will take it I have nothing to do.”
Because of this “Rover” approach, as we called it, we got less done and felt way more anxious. Things fell through the cracks because there was no accountability. Every mishap was chalked up to poor communication on both of us. This is where one of my favorite quotes ever comes into play:
“If everyone is accountable, no one is accountable.”
If everyone is supposed to do something and it doesn’t get done. Who can you hold accountable? Answer: No one.
We stumbled through our business like this for a while, gaining some wins here and there but feeling like we were spinning our wheels a lot of the time.
That is when some life changing books came across my table.
“E-Myth” by Michael Gerber and later “Scaling Up” by Verne Harnish completely changed the way I viewed business and life in general.
We decided to rapidly implement these “crazy ideas” and what a difference it made. As we brought on partners, we assigned roles and accountabilities. We had specific roles for each person. Everyone was assigned KPI’s (key performance indicators) and were responsible for hitting these metrics. You can time stamp the day CC Solutions started to exponentially grow almost exactly back to the day we made the shift to becoming a specialized company.
While this isn’t always easy to implement (“But Christian, It is only me in the business”), it is absolutely necessary if you want to see rapid growth. If you work alone, look at ways to hire virtual assistants and make them specialized. Use technology to automate tasks for you so you can focus on the stuff you are great at (genius zone).
If you already have a team and are afraid this will be hard to sell them on, do it anyway. They will thank you when they are less stressed and more effective.
The typical real estate companies I see are full of “rovers” who are overworked and under performing. Call me crazy but I’d rather have a specialized team that is fulfilled in their work and exponentially growing the company.
We build the future by being specialized. And it has gotten us to where we are today.