What Doesn’t Get Measured, Doesn’t Get Improved.
Let’s imagine John is crushing it! He is a high achiever and is moving a million miles a minute. He is doing so much that he doesn’t feel it is worth his time to track his statistics. He just made a ton of phone calls to agents. He got some properties shot over to him so he analyzes these and sends offers on the promising ones. He then makes some phone calls to homeowner leads he has. His mailing campaign is in full throttle as well and leads are trickling in through that! He